SEO for job advertisements: Simple tips for more applicants

Do you know that?

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You've just posted a job ad that took you hours to complete. Now wait. And wait. And wait... But the hoped-for flood of applications has not been received. Does that sound familiar to you?

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Nowadays, you almost have to hunt for qualified specialists, which is why it is crucial for companies to stand out from the crowd. Your job ads must not only look good, but also appear at the top of search results. Because honestly: Who scrolls down to page 10 on Google to find their dream job?

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In this article, we'll show you how to optimize your job advertisements with targeted SEO and thus find your dream employee without any problems.

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The 5 most important tips:

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Keywords: The power of the right words

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When it comes to keywords, the name says it all: The right keywords are the key to a good ranking.

Use tools like Google AdWords and Google Trends to find out what job seekers are looking for in your industry. But be careful: Don't overdo it with “keyword stuffing.” A job ad that reads like a senseless string of keywords is as attractive as a vacuum cleaner salesman at the front door.

Example: Instead of: “We are looking for a talented and creative software developer to join our dynamic team” Better: “Experienced Java developer (m/f/d) wanted in Berlin — shape the future of electric mobility with us!”

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‍Optimize the career page of the job portal

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Your career page on the job portal is the central hub for all your job advertisements. Optimize this page to get good SEO results over the long term. Use landing pages for specific positions and optimize them with relevant keywords, titles, and meta tags.

A well-designed career page can continuously attract applicants, even if you don't have any vacancies right now.

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Location information: Don't forget local SEO

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Did you know that many job seekers search using the “job title + location” scheme? For example, “Marketing Manager in Munich.” Makes it easy for you and clearly states the location in your ad. This increases the chance of your job ad showing up in search results when someone searches for jobs in your area.

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Creative ads attract creative applicants.

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Avoid phrases like “We offer competitive compensation.” Instead, be specific and creative:

“With us, you can expect not only a top salary, but also the opportunity to put your ideas into practice and make real changes. You can expect a motivated team & good coffee!”

Despite all these tips, the right employee is not guaranteed. Too many spam applications and unqualified personnel flood the right candidates. Simplejobs can help you out here:

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Longtail keywords: The secret tip

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While everyone else is fighting for the big fish, grab the delicious little bites! Use specific, longer search terms. Although they have a lower search volume, they attract qualified candidates.

Instead of “marketing jobs,” you can write better: “Content marketing manager for B2B SaaS companies in Munich.”

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If you place job ads on your own site, you can still use the following tips:

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Effective URLs

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Your URL is the easiest SEO — the more precise, the more effective. Avoid cryptic strings that look like someone has dozed off on the keyboard. Instead, create URLs that include the job title and location. This not only helps search engines, but also applicants to orient themselves.

Example: Instead of:”/job12345“Better:”/java-developer-berlin“

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Videos: Moving images for more attention

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Search engines love videos! YouTube is now, after Google, the second most important search engine.

Create good recruiting videos that show off your company culture, team, and work environment. These videos are like taking a look at office life and give potential applicants an authentic insight into your company. Plus: They increase the time spent on your site, which in turn is good for your SEO ranking. Win-win!

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Simplejobs: Your dream candidates in just 7 days

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Now you might be thinking:

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“That sounds great, but who has the time to implement all these SEO features?”

Don't worry, that's what SimpleJobs is for!

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With a wealth of expertise and cutting-edge technology, we ensure that your job ad reaches the right people.

At Simplejobs, we combine the reach of a job board with the precision of a headhunter. Our benefits are:

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1. Lightning-fast results: We will present you with qualified candidates within 7 days. Faster than you can say “job ad”!
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2. Quality guarantee: Our team of experienced recruiters filters out the best candidates for you.
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3. Cost efficiency: You only pay for successful referrals. This way you won't be dragged across the table, but really only pay for what you get.
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4. Huge talent pool: With over 120,000 professionals in our network, we are guaranteed to find your dream candidate.
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5. Multi-channel strategy: We use various platforms and methods to reach the best talent. Whether it's Instagram, Facebook or LinkedIn, we'll find your candidate no matter where they're hiding.
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Why keep wasting time and effort on SEO optimizations when Simplejobs can serve you the perfect candidate on a silver platter?
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Give us a call, send an email or simply use the contact form on our website. Let us solve your recruiting challenges together and find the perfect employees for your company!

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