Social Recruiting - How to find qualified personnel

Social recruiting: The key to effective employee recruitment

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Social media is now an integral part of everyday life. Who doesn't have an account on Facebook, Instagram, LinkedIn, or TikTok these days? The use of social networks has also revolutionized recruiting. Social recruiting, also known as social media recruiting or social hiring, uses the reach and communication options of social media platforms to attract qualified employees. This detailed guide shows how social recruiting works, what benefits it offers and what an effective strategy can look like.

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What is social recruiting?

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‍Social recruiting means recruiting via social networks. The aim is to use the reach and communication options of platforms such as Facebook, LinkedIn and Instagram to acquire new staff. This method makes it possible to address candidates where they regularly visit and build a personal bond in the process.

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Why social recruiting?

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‍The traditional job posting is becoming increasingly less effective, particularly among young professionals. Many potential candidates are already in permanent employment and are not actively looking for a new job. Social recruiting makes it possible to address these passive candidates and arouse their interest. A Forsa study shows that around 40% of employees are thinking about changing jobs. Social recruiting reaches exactly this group and addresses them directly.

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The big advantage

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Through social channels, you can reach talents where they regularly spend their time anyway — on a personal level that creates closeness and familiarity. In this way, barriers are reduced and the corporate brand is authentic and emotionally charged.

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Here's how it works step by step:

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Define strategy & target group

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Where exactly are your ideal candidates on social networks? Analyze the relevant platforms, communities, and user groups in detail. This is the only way to precisely target content and communication later on.

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Find sound and persona

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How do you want to address your target group? Develop an authentic, target group-oriented tone of voice for posts, chats, and direct communications. It's best to create a persona to empathize with your ideal candidates.
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Visually convincing

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Whether it's feed posts, stories or campaigning: Emotional, high-quality image and video content ensures a high level of attention and engagement. Remember that people primarily want to be entertained on social networks.
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Stories as a key medium

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The story functions on Instagram, Facebook & Co. are an absolute hit with viewers! Take advantage of this trend with clever company-style stories and swipe-up links that take interested people directly to the career page.
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Build career presence

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Design and market your career channels as interactive, lively platforms with competitions, employee portraits, job offers and call-to-actions for direct applications.
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Activate the content cycle

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Build a consistent content strategy in which organic and paid social media posts, mailings, job advertisements, etc. intertwine and reinforce each other.
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Use analytics

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Measure and analyze interactions, successful content types, conversions, etc. This is the only way to continuously optimize social recruiting performance.

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conclusion

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‍Social recruiting offers enormous advantages for modern employee recruitment. It enables candidates to be addressed directly and personally, builds a strong employer brand and is cost-effective. With a clear strategy and continuous optimization, companies can attract the best talent.

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Still undecided? Convince yourself of our recruiting strategy! Get free and non-binding advice from our experts to find out more about social media recruiting and employer branding. You are also welcome to visit us in person.

Contact us today and start your successful social recruiting campaign!

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